Why is referral marketing going to be the dominant business in 2022?
Referral marketing is an exceptionally effective business strategy, due to the trust factor associated with it. Compared with traditional marketing methods, referral marketing is based on word of mouth of fidelized clients. Let’s delve into the topic!
What is referral marketing?
With referral marketing, you ask your existing customers to help you improve your activity. If you have a healthy-thriving relationship with them, they won’t deny you such requests. Thus, they will contact the people who are closest to them to promote your business. These people usually belong to the customer’s inner circle: his family and friends. Given that these relationships are strong and already established, their recommendations will be extremely effective. It’s hard to think otherwise. It’s easier to believe the words of a family member or a friend than those of a stranger. This is why referral marketing is set to become the dominant business model of 2022
Referrals invite you to try a product or service
Do you know why some potential customers refuse to buy a certain product or service? Because they don’t have a clue on what to expect when they’ll purchase it. Perhaps you didn’t explain that well what the benefits of those products really are. How can they trust you if they have a vague idea of how these products will help improve their lives?
Trials are crucial to help clients with their purchasing decision
What you need is to convey the precise experience of how your business can solve their problems. Only after that you will be able to invite them to buy one of your products/services.
This is the reason why many companies create trials. A trial refers to a period of time in which a customer can get a feel of a particular product or service before deciding to buy it. Let’s think about the food industry, where clients can get a free taste of the product in order to make a purchasing decision. Such a method is also common for movies or in the cosmetic industry.
Referral is the future of business strategies
Do you know? Referral is what made our community an army of tens of thousands members. Be part of the future, join WEWE Global community! Remember that if you share WEWE Global with your friends and they use one of its many services, you will earn rewards from the fees generated by their use.
